Artificial Intelligence (AI) has the potential to change the business world significantly. The International Data Corporation (IDC) notes that industries are expected to shell out as much as $110 billion by 2024 on AI. Monetary investment in AI already hits close to the $50 billion dollar mark. But what do businesses get out of this investment? Is there any positive change in how those companies interact with their consumers as a result? One of the newest ways to use AI is to help companies identify viable influencer-marketing channels. Before we see how AI changed the influencer-marketing game, we must first examine how widespread influencer marketing is today.
Original Article Source Credits: Entrepreneur , https://www.entrepreneur.com/
Article Written By: Chris Porteous
Original Article Posted on: May 28, 2021
Link to Original Article: https://www.entrepreneur.com/article/371449